Swasth Bharat Cyclothon
Rally at USTM

9th Mile, Baridua, Ri-bhoi, 22 November 2018: A
team of 70 cyclistswho are a part of the Government of
India’s “Swasth Bharat Yatra” campaign, rallied at the
University of Science & Technology, Meghalaya Campus
today and addressed and interacted with hundreds of
youths.
On the occasion, Prabhat Kumar Mishra, Assistant
Director (Regulatory Compliance), FSSAI, delivered a
talk on 'Food Safety and Management' in presence of high
officials of the Govt of Meghalaya, high officials of
USTM and esteemed participants of the rally. The talk
was organized by the Department of Business
Administration and Department of Food Science and
Technology, USTM. Oath for eating healthy and safe was
taken by all the participants present.
After the talk, certificates were distributed to the
women entrepreneurs of rural areas of Meghalaya for
their participation in the workshop conducted by
Department of Food Science and Technology on the
occasion of World Food Day. SN Sangma, Jt Commissioner,
Food Safety, Meghalaya also spoke on the occasion.
UDTM Chancellor M Hoque extended warm welcome to all the
participants of the rally. Faculties, students,
officials and other staff members of USTM offered a warm
welcome to the cyclists who have cycled from Shillong. A
considerable number of students accompanied the rally
till Khanapara while they left for their next
destination. During the interaction, Dr PK Goswami, Vice
Chancellor, USTM emphasized the importance of nutrition
and eating right food for the young generation.
The Government of India launched a national campaign 'Swasth
Bharat Yatra' on the World Food Day under which a
pan-India cyclothon has been organised to sensitise
people about eating safe food and be healthy. The Food
Safety and Standards Authority of India (FSSAI) is
leading this campaign where numerous cyclists are
participating in over 18,000 km relay cycle rally
travelling across six tracks through almost every state
and UT over 100 days to propagate a powerful message
'Eat Right India'. The objective of the campaign is to
create consumer awareness about eating safe and
nutritious food for becoming healthy. The 'Swasth Bharat
Yatra' was launched simultaneously at Leh (in Jammu &
Kashmir), Panaji (Goa), Thiruvananthapuram (Kerala),
Puducherry, Ranchi (Jharkhand) and Agartala (Tripura)
from October 16, 2018 to January 27, 2019. |